Tuesday, June 15, 2004

Driv3r Movie

To promote the third version of "Driver," known as "Driv3r," they created a short film on the official website that can only be described as "Gone in 60 Seconds Lite." It's pretty awesome, considering it's just a promo for a videogame. My only question is, how do you pronounce "driv3r?" "Drive-Three-Er?" Everyone just calls it "Driver 3," anyway. That's what happens when marketing people get too much power.

3 comments:

Maurice Mitchell said...

Pretty slick stuff, from the website to the movie. It's amazing what they can do these days.

Maurice Mitchell said...

Dear sir,
It's ridiculous when some people choose names that noone can pronounce.
Signed,
"The Artist formerly known as Prince"

Nigel G Mitchell said...

Classic...wish I'd thought of that