For years, people have pointed that food in advertising looks much, much different than food we actually buy and eat. For example, when you see a quarter pounder in ads, it looks plump and delicious like this:
But when you actually buy one, it looks like this:
As you can imagine, not everyone is comfortable with this. It's almost false advertising to get this sloppy and limp thing instead of the full and trimmed burger in the ads. But McDonald's doesn't seem to see it that way. In fact, McDonald's Canada actually made a video showing how a photo shoot of a quarter pounder is done, how it takes hours to achieve that notable and delicious look with a team of "food stylists" and even a little Photoshop. In other words, McDonald's just showed us exactly how they lie to consumers. Betcha didn't see that one coming.
It's actually a pretty interesting video, though.
What do you think? Is it false advertising or just putting the product in the best light?