Monday, August 16, 2004

Every Day?!

Okay, I've had enough of McDonald's. I saw "Supersize Me," and McDonald's defense of that movie was basically, "Well, everybody knows our food is unhealthy. You're not supposed to eat it at every meal."

But I just heard two radio commercials in a row for McDonald's new "I'm Lovin' It" campaign (by the way, somebody should tell McDonald's that if I didn't like their song in its original form, playing it in reggae, country, and hip-hop doesn't make it better). In both commercials, they portrayed people praising how they eat McD's sausage McMuffins every single day. In fact, the opening of the second commercial literally started "every single morning..." And both pointed out how the McMuffins are only a dollar, implying that everyone can afford to eat them every day. So they are trying to get us to eat their food every day, despite the fact that in their own internal documents, they say eating their food more than once a week would be considered excessive or "heavy use."

I'm going to have to start an anti-McDonald's blog if this keeps up.

2 comments:

Maurice Mitchell said...

I can't stand that reggae commercial. If your going to try to reach out across cultural lines, at least have the decency to hire a different band. It's obviously the same bunch of white boys going, "Hey, we can do any style you want! We can sound like any ethnicity in the world!"

Nigel G Mitchell said...

I agree...although the pop version that sounds like a girl band is the most annoying to me. As if real pop music wasn't bad enough.