Beer Wars

I don't know if you've seen or heard the latest Miller or Budweiser ads, but if you have you might have noticed something strange. They're less about beer and more about insulting each other. It's true, Miller and Budweiser have been launching attack ads against each other. Adrag has a good overview of the conflict. It's very unusual, since advertisers have had an unwritten pact against mentioning each other in their ads. I think it's rather petty myself. Remember when Jack-in-the-Box launched a campaign challenging Burger King over microwaving its meat? I didn't see Burger King responding with "their spokesman is a guy with a plastic bubble on his head!"