Thursday, July 15, 2004

Beer Wars

I don't know if you've seen or heard the latest Miller or Budweiser ads, but if you have you might have noticed something strange. They're less about beer and more about insulting each other. It's true, Miller and Budweiser have been launching attack ads against each other. Adrag has a good overview of the conflict. It's very unusual, since advertisers have had an unwritten pact against mentioning each other in their ads. I think it's rather petty myself. Remember when Jack-in-the-Box launched a campaign challenging Burger King over microwaving its meat? I didn't see Burger King responding with "their spokesman is a guy with a plastic bubble on his head!"

3 comments:

Mauricem said...

I was surprised by Budweiser's response to the ads, but I had no idea they were going to court over them. I thought the whole president thing was pretty funny since it really does make sense to challenge the title as being an archaic reference.
Advertising is a cutthroat business my friend.

Mauricem said...

Dear sirs,
You guys know I'm still available right?
Signed,
Bob Uecker

norah kairys said...

what does it mean to vent your spleen?