I never was interested in seeing Finding Forrester, but I would have gone to see it just for the moment in the commercial where Sean Connery yells "You're the man now, dog!" Well, apparently I wasn't the only one who found that moment beyond hilarious. It has been memorialized in a website devoted entirely to a picture of Sean Connery and a sound clip playing "You're the man now, dog!" The website has become so popular that it spawned a whole host of websites dedicated to images and short audio clips at YTMND.com. Join the craze, read the Wikipedia entry on it or read the interview of the YTMND creator at the Wall Street Journal. When you get bored of YTMND, try the second most popular variation, the Captain Picard YTMND.
P.S. I know this is old news to the webheads, but I just heard of it. I'm catching up...gradually.