Friday, September 23, 2005

Coqroq

The guys at 103.9 had a long discussion about what drugs the Burger King ad agency are taking to come up with their ads. I have to admit, I've liked what they've been doing up to a point. First of all, you have to get the fact that they're experimenting with contagious media, the kind of thing that's so crazy that it's good. Like the Ringtone Dancer, who I love.

Anyway, the first ads with the Subservient Chicken were kind of funny, but not that great. They got me with the creepy "Wake Up with the King" ads, though, because they knew it was creepy. Let's face it, if you were in your kitchen, munching on a bowl of Frosted Flakes, and a giant tiger jumped out and started talking to you, you wouldn't be happy like the kids in the commercials. You'd be scared. Just like that guy did when he woke up with the Burger King in his bed. So the King worked.

As for the Tendercrisp Bacon Cheddar Ranch sandwich commercial sung to the tune of "Big Rock Candy Mountain," that was just horrible. I felt sorry for that guy from Hootie even having to sing it. It wasn't funny, it was just bad.

Now there's a new commercial for their new chicken fries with a fictional band called Coqroq (pronounced "cock-rock"). The name is so suggestive that the DJs weren't even sure they could say it on the air. Even the ads only spell it out. But it makes no sense. What does a rockband have to do with chicken fries? It sounds like they heard McDonald's was trying to get people to sing about Big Macs and said, "Well, we'll just make our own band." They should talk to Jack-in-the-Box about how well their Meaty Cheesy Boys went over. I give them points for creativity, but not for enjoyment.

On the other hand, the website is pretty cool. I like the photo gallery with the hand that moves things around. Can't say much for the music, though. I haven't seen the commercial with the band, but I'll keep an eye out. As for the chicken fries, I'm not impressed. They're just skinny chicken strips.

5 comments:

Mauricem said...

True my brother. That tendercrisp commercial only made me want to go out and buy one of Hooties albums to help him out.
I never poked around much in CoqRoq's site until you mentioned it. You know they actually tried to pretend that the band was developed indepentantly of the store? crazy, but slightly contagious.

Monkey Migraine said...

I actually thought that was pretty clever, especially how they worked in the Subservient Chicken thing. At least they tried.

Monkey Migraine said...

Check out the explanation of where the Wake Up with the King campain came from:
http://slate.msn.com/id/2107697

Deirdre Cooley said...

The King has always creeped me out. I actually change the channel because he makes my skin crawl with that giant plastic head... that expression. I don't even want to go in to a Burger King, for fear that he might be there.

As for the chicken, I'd never heard of the site until now. I got bored really quickly. Hmmm.

The ad execs are all on the pipe. That's all I have to say. Crack addicts, the lot of 'em. What ever happened to really great advertising... like "Eve-ning-vare!" with the lady in the same drab housecoat who comes out with a flashlight... or "I can't believe I ate the whole thing" or "Let Noxema cream your face, so the razor won't!" (at least that was a catchy ditty) or "Where's the beef?" or one of my favorites: "I can bring home the bacon, fry it up in a pan, and never-never-never let you forget you're a man..."

Mauricem said...

The history of the king head was more interesting than I anticipated. Thanks for the link.