Coqroq

The guys at 103.9 had a long discussion about what drugs the Burger King ad agency are taking to come up with their ads. I have to admit, I've liked what they've been doing up to a point. First of all, you have to get the fact that they're experimenting with contagious media, the kind of thing that's so crazy that it's good. Like the Ringtone Dancer, who I love.

Anyway, the first ads with the Subservient Chicken were kind of funny, but not that great. They got me with the creepy "Wake Up with the King" ads, though, because they knew it was creepy. Let's face it, if you were in your kitchen, munching on a bowl of Frosted Flakes, and a giant tiger jumped out and started talking to you, you wouldn't be happy like the kids in the commercials. You'd be scared. Just like that guy did when he woke up with the Burger King in his bed. So the King worked.

As for the Tendercrisp Bacon Cheddar Ranch sandwich commercial sung to the tune of "Big Rock Candy Mountain," that was just horrible. I felt sorry for that guy from Hootie even having to sing it. It wasn't funny, it was just bad.

Now there's a new commercial for their new chicken fries with a fictional band called Coqroq (pronounced "cock-rock"). The name is so suggestive that the DJs weren't even sure they could say it on the air. Even the ads only spell it out. But it makes no sense. What does a rockband have to do with chicken fries? It sounds like they heard McDonald's was trying to get people to sing about Big Macs and said, "Well, we'll just make our own band." They should talk to Jack-in-the-Box about how well their Meaty Cheesy Boys went over. I give them points for creativity, but not for enjoyment.

On the other hand, the website is pretty cool. I like the photo gallery with the hand that moves things around. Can't say much for the music, though. I haven't seen the commercial with the band, but I'll keep an eye out. As for the chicken fries, I'm not impressed. They're just skinny chicken strips.