Wednesday, January 16, 2008

Bait and Switch: Regular Food vs McDonald's Food

It's been a while since I bashed McDonald's, but there is more evidence that they are the evil empire. It seems that they did a study where they gave children food in regular bags and McDonald's bags, and children said the McDonald's food tasted better. That's despite the fact that the food was actually identical. The trick even worked with carrots. What does this mean? It means that McDonald's has so programmed children that they come to believe McDonald's is inherently better than any other food, despite all evidence. That makes it harder for parents to deny them McDonald's food, since children will believe regular food isn't as good, even if it's better.

On a side note, while it's easy to say this shows children are gullible, I wonder if the same study would work on adults. I'm not sure, but it does make me wonder if a Jack-in-the-Box Ultimate Cheeseburger would taste as good if I made it at home.

Related Posts:
* The Problem With McDonald's
* McDonalds Suffocates Children...For Safety
* Fruit Buzz?!

McDonald's Logo photo from


Mauricem said...

Fascinating. That is scary to think about. But I think it shows the power of brand loyalty and advertising more than anything else.
And no. It wouldn't taste the same unless you squirted on a gallon of "smoke flavoring" and where's the sport in that?!

Monkey Migraine said...

Dear Sir,

Now introducing new McDonald's Smoke Flavoring at your local grocery store.


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