- The campaign began with a series of mysterious ads and billboards that said "Who's Herb?"
- Herb was finally unveiled in a Super Bowl XX commercial in 1986.
- The reason why Herb, a man who doesn't eat Whoppers, would be in Burger King restaurants was never explained.
- The fact that Herb turned out to be a nerdy-looking guy in a loud suit was supposed to send the message that only losers don't eat Whoppers. Instead, the public took away the message that only losers eat at Burger King.
- In hip-hop or street lingo, a "Herb" is a nerd or loser. The term comes directly from these commercials.
- Instead of boosting sales, sales at Burger King actually dropped during this campaign.
- The Herb unveiling came at the same time McDonald's launched the McD.L.T.
- Advertising Age called the "Where's Herb" campaign the "most elaborate advertising flop of the decade."
- Herb was played by an actor named John Merrick. John Merrick was also the name of the Elephant Man, a hideously deformed circus freak.
Surprisingly enough, Wikipedia is not the first place to go for info on Herb. I need to work on that. The best article is in E2. There's also an article in TV Acres about him. RetroCRUSH named the Herb campaign its biggest Fast Food Fiasco. Through the power of the Internet, you can even read an article from TIME Magazine circa 1986 about the unveiling. And for more retro flava, you can read a transcript of the infamous SNL sketch making fun of the Herb campaign.