Sunday, August 13, 2006
Adwatch: Quizno's Monsters
Finally, the answer to the question I needed to know - why? What would possess an otherwise good company to unleash these repulsive monsters on the world and tie it to their product? Much like the origin of the Burger King's Subservient Chicken, the spongmonkeys are the product of the Internet. But here's where Quizno's failed - the original clip is funny because it's so weird. The spongmonkeys are singing about the Moon, but I don't think anyone who saw this ad would increase their support for the space program. It's funny to watch, but that's it. The creatures are repulsive, and that revulsion will be transferred to the product. I personally can't stomach the idea of eating a Quizno's sub. For more on this subject, see Bad Andy. A reviewer at Slate argued that the commercial is brilliant because a) it gets people talking about Quizno's and b) it gets all the information they want to convey. He is wrong. First of all, I wasn't listening to the song because I was too busy staring at that hideous creature. There is a choice - the people who download that video want to see something like that, but the vast majority of people won't think it's funny. I can't see a farmer in Oklahoma who loves Mom and apple pie enjoying the spongmonkeys. And even those people who do like the video probably wouldn't be forced to watch two or three times a day as advertisements do. As for the first argument, that falls under the category of "no such thing as bad publicity," which I think Courtney Love has disproven. If I say "I hate Quizno's," I don't think that's the kind of endorsement they want, even if I did mention their names.