Monday, April 28, 2008

Adwatch: Sobe Lizards Thriller Dance

I'm sick and tired of the dance from Thriller. It was fun when 13 Going On 30 did it, but when it got to a bunch of prisoners doing it in their yard, I knew the fad was out of hand. And then came this commercial.

The biggest problem I have with it is that it's a bunch of computer-generated lizards doing the dance from Thriller. Nothing more, nothing less. It has nothing to do with the drink, it's not really funny (except when one eats a cricket), and there's no real reason for doing it, other than the anniversary of the video (which Sobe had nothing to do with) and to capitalize on the popularity of the dance in viral video. Naomi Campbell's presence in the commercial makes even less sense. It's been years since anyone mentioned Campbell in any context, let alone a flattering one, so why they decided to intercut her into the video doing vague dance moves is beyond me. They should've had her throwing her cell phone at the lizards, killing them, and turning them into luggage.

Inexplicably, I discovered while researching this post that people actually loved the commercial, so much that there's a billboard featuring the Sobe Lizards in Times Square. No accounting for taste. But at least I'm not alone, thanks to Brandweek.

3 comments:

Mauricem said...

Yeah, when it first came out someone told it was the best commercial of the Superbowl. After watching it I'm glad I missed them this year. The animation isn't even all that good either. Here's what I couldn't help wondering: what does the song have to do with Sobe? I was expecting someone to say "wow that sure was thrilling". But no.

Mauricem said...

Dear Sir,
Thanks for the commercial Sobe! A few more of these and I can buy back Neverland ranch!

Signed,
Michael Jackson

Monkey Migraine said...

I agree. If that Thriller thing was the best commercial, I'd hate to see the worst. And I'll say it again...Naomi Campbell?! What the heck was she doing in there? It's like they just got a list of celebrities and threw a dart at it. Who's gonna be in the next commercial, Abe Vigoda? Maybe they wanted Beyonce and she wouldn't do it, and she was the closest they could get on short notice.