Tuesday, May 06, 2008
Heart Attack: Jarvik's Lipitor Ads
I don't take Lipitor, but I admit to being impressed by the ads featuring Dr. Robert Jarvik. After all, I thought, if the man who created the artificial heart endorses Lipitor, who am I to argue? Then I read this New York Times article that raised some serious questions. First of all, he's not a cardiologist, which surprised me since he built a heart. Second of all, he used a stunt double in one of the ads where he appeared to be rowing. Even the replacement ads show him jogging. Clearly they were trying to send a message that Lipitor will keep you healthy enough to be an outdoorsman. If they're that dishonest about the advertising, what's that say about the medication itself?