Once upon a time, in a McDonald's boardroom, a group of executives said "Hey, let's sell Chinese food." And someone else said, "Hey, good idea. Chinese food is popular. But it'll be expensive to develop a new product." And the other one said, "Nah, just sell Chinese-flavored sauces for the Chicken McNuggets." Thus, Shanghai McNuggets were born. Essentially, they were Chicken McNuggets sold with sweet and sour sauce, hot mustard, and teriyaki sauce. I remember liking these, but then I was a kid. It was actually okay, but then, you can't mess up Chicken McNuggets too much. Unless you ask where they came from.
Looking back, what strikes me most about this campaign was the incredible racism. I mean, it's barely Chinese food to begin with, but then they had the asian music and Ronald McDonald doing a karate chop. If they sold McNuggets with salsa, would they call it the Tijuana McNuggets? And having Ronald McDonald running across the border or riding in the back of a pickup truck? Actually, I can see that. I better not give McDonald's any ideas.
Links:
I couldn't find much information on these at all. I almost started to think I made it up until I found an entry at
Wikipedia. And even that didn't have much. But there was much informal discussion on them on a thread at
X-Entertainment. There was also a thread on
rec.games.trivia about them.
Fun Facts:
* Shanghai McNuggets came in Chinese take-out boxes and came with a fortune cookie and chopsticks.
* The box included instructions on how to use chopsticks.
* McDonald's employees had to wear a bamboo
Coolie hat to promote the Shanghai McNuggets.
* The Shanghai McNuggets were discontinued pretty quickly, but I don't know the exact year.
* In China, McDonald's sells Shrimp McNuggets.